Welcome to the Hive, Radio Workflow Corporation.
Shane, we just finished a run with Lumion, vertical SaaS for trade schools with a first marketing hire and no outbound. Radio Workflow Corporation is shaped the same way. It would have been wrong not to get this in front of you. So: a jar of honey, and the plan.
Underneath the jar: every US AM/FM station mapped from the FCC registry, the 4,000 that look like your best customers, and three campaigns we'd run for Radio Workflow in the next 30 days.
Three things came with the jar.
The honey
Raw, from a US apiary. Something you'll open instead of file.
This page
Your market sized, the customers you already win and the accounts that look like them, and three campaigns: TAM, lookalike, intent. Built for Radio Workflow Corporation.
The call
Twenty minutes with Troy and Nick. We bring the account list we'd start with. You tell us where to start.
Lumion: zero pipeline to 50+ meetings in 31 days.
Vertical SaaS for trade and technical schools. First marketing hire, no outbound, a niche of 10,000 to 30,000 schools. We mapped five sub-verticals, timed the CDL play to a Pell Grant policy window, and routed replies straight to their SDRs. Same shape as Lumion: a public FCC registry of buyers, a small owner-operated team selling into a fragmented market, and a product built by former industry operators.
In the span of a month, we've had well over 100 positive responses. We've scheduled 45 to 55-plus meetings with an 80% hold rate.Andrew Jones, Head of Marketing, Lumion
What could be sweeter than 2,300 to 3,800 more of your best customers?
You already have the dream ones: the radio stations that grow, retain, and refer others without being asked. We take those, run them through our lookalike tool, and find another 2,300 to 3,800 that look exactly like them. Then we run hyper-personalized, highly targeted outreach to every one.
Same size, same setup, same reasons to buy as the accounts on the right. Modeled, not guessed.
- The accounts that grow, retain and referWe'll confirm the seed list with you on the call.
Every cell is a radio station.
Every licensed AM and FM station sits in the FCC's public AM Query and FM Query databases, with call sign, licensee, format and city of license. We build the list from that, enrich the GM and sales manager, and time the sends to ownership transfers and license renewal windows.
You're the first supplier that comes to mind.
We'll actively monitor all 15,300 US licensed AM/FM stations and reach out when the right signal shows up, so Radio Workflow is the first name a general manager thinks of when station operations software comes up.
- New GM or ownership transferFCC Form 314/315 filings show new licensee, new GM resets vendor stack.
- Station sale or cluster acquisitionFCC ownership filings and trade deal trackers list closed transactions.
- Format flipTrade press tracks format changes that need new programming and traffic tools.
- Sales Manager or GM job postingJob boards signal turnover or growth needing new workflow tools.
- License renewal filingFCC's staggered 8-year renewal cycle by state prompts a tech and vendor review.
- Ratings book release showing share dropNielsen books publish quarterly; a share drop triggers programming and sales changes.
TAM, lookalike, intent. Every angle, from day one.
This isn't one list and one email. We deploy three strategies at once, each with its own angle: the whole market gets the offer, the accounts that mirror your best customers get the proof, and anyone showing a buying signal gets a note the week it happens. Then we double down on whichever one the market answers.
Own the whole market
Mirror your best customers
Catch them in-market
What happens after you say yes.
- DAY 0Twenty minutes with Troy and Nick. We confirm the buyer, pick the three campaigns, and lock the offer.
- DAYS 1 TO 10Dedicated domains warm. Lists built from FCC AM/FM Query, trade press (RadioInsight, Inside Radio), and state broadcasters association directories. Copy written per campaign and approved by you.
- DAY 11All three campaigns sending. Replies land on your calendar with full prospect context.
- DAY 30First readout. Expand what's working, cut what isn't, add the intent triggers.
The honey was the easy part.
Shane, we'll walk the three strategies above, show you the accounts we'd start with, and tell you what it would take. No deck.